Social Media Marketing Singapore:How DoesYourCompany ApproachThisModern “Beast”?
Social MediaMarketing Singaporeis anewvehicletomarketingone’sbusiness.
When usedappropriately, Social Media Marketingcan be a great wayto helpyourbusinessreachuntapped, potentialcustomersandstay connectedtoyour existingones.
But there are a fewthings you’ll need to learn to help you get the most out of Social Media Marketingalong with your onlinepresence as a whole. IfSocial Media Marketing, indeed, appears asanscarybeast, aSocial MediaConsultant – VirpiTervonencan help youbreakSocial Media Marketingdown intoeasy-to-understandpieces, so you are able tomake senseofand makeuse ofthispowerfultoolin a way thatgrowsyourcompany.
HowExactlyDo YouDefineSocial Media Marketing?
Well, that’s a goodquestion!And thecompleteresponsecouldfillpageswithoutreallydeliveringtheclaritythat a small-business marketermightlook for.
Here’s theeasydefinitionfor thegoalof this article:
Social MediaMarketing=Content Context Connection Community
Today’s approach to marketing, infusedwithsocial media, leans on the 4Csof marketing shownabove. Plentyof relevant, educational, and many times usergeneratedcontent that is filtered, aggregated, anddeliveredinside of a context whichmakes ithelpful for those people who are eagerto make connectionswith other people, products, andbrandsthey can build a communityaround.
Social Media Marketing, and by that I’m grouping together blogs, social surf, social networking, video directories and bookmarking, presents the marketer with a rich set of new tools to help in the effort to render new business.
Not long ago, social mediaseemedsonewand different that itwastreatedas an appendage of sorts - a kind of marketing thatneeds to be attempted onlyby “experts”, such asSocial MediaConsultants.
While thatviewstillexiststo some degreetoday, it’s becomeclearto most thatsocial media is no longermarketing’s newthing. It’s nowmerely part of the way wedomarketingtoday.
I believe that the best way to viewsocial mediafrom a small-business owner’s point of view will be as much more of anevolutionthan a revolution.
Traditionalmarketingways like for example advertising, referrals, andpublic relations continues to be essential, butsocial media platformshave right now become a part of everyday marketing’s fabricand needs to be consideredat the strategic standard of yourmarketing decision-making process.
So, rather than asking yourself if you should or should not use Facebook, YouTube, LinkedIn orTwitter, the question is: “How canFacebookandYouTubehelp me achievemymarketingobjectives?”
I thinkthe best way to look at Social Media Marketingis to assess it as a way to get into newaccesspoints. Thesepointswill then beleveragedto develop content, context, connection, andcommunity. Achieve that well, and they can also add to lead generation, nurturing, andconversion. And that’s thebenefitofsocial media. But get the orderof interactionwrong, or perhaps theparticipation wrong-and you may never seemuchreturn on the timeyouinvestintosocial media.
When you retain yourSocial Mediamarketingopen, honest, and value-adding sharing, yourReturnofEffortintoSocial Media Marketing pays itselfwell off.